In order to further utilize the local advantages of Hardware City, give full play to the characteristics of hardware products, and fully combine the characteristics of local industries and regional culture, this year the group company will introduce a batch of hardware products suitable for the needs of consumers in highway service areas to settle in Yongkang Service Area for preliminary trials, and then gradually build a "condensed version" of hardware boutique exhibition and trade center integrating display and trade in the highway service areas of the province.

It is understood that Yongkang Service Area is located in Zhouyi Village, Zhoushan Town, at K149 of Taijin Expressway, 50 kilometers away from Zhuyong Expressway, 12 kilometers away from Jinliwen Expressway, and 15 kilometers away from Dongyong Expressway under construction. The road network conditions are quite mature, the radiation area is wide, the traffic is quite smooth and convenient, and the traffic volume is huge; the service area is 15 kilometers away from Yongkang Hardware City Industrial Zone, 8 kilometers away from Huzhen Industrial Development Zone, and 6 kilometers away from Qiancang Daily Commodity Base. It has a superior geographical location and rich commodity resources, which provides excellent prerequisites for the establishment of a "condensed version" of hardware boutique exhibition and trade center.

At present, all expressway service areas in Zhejiang Province have formed a joint force to build the brand of Expressway Post Network, and gradually develop in the direction of "professionalization, marketization, branding, diversification, and networking" to improve the overall service quality and image of the service areas. At the same time, local government departments have also begun to pay attention to the publicity and window image of service areas, and mainly promote the service areas to be built into various theme service areas. This has become a good opportunity for the "condensed version" hardware boutique exhibition and trade center to settle in Yongkang Service Area.

Ying Yejie, director of the office of the preparatory leading group, said that the early staff had a general understanding of the psychology of some consumer groups through questionnaires, random visits at various exhibitions, and visits specifically to groups that often run on expressways. First, with the improvement of people's living standards, their consumption capacity is no longer limited to the traditional areas of using the toilet, eating, buying snacks, etc. in the service area. They want to eat more delicious food, buy better regional specialty products, and experience the local unique culture and craftsmanship in the service area. Second, with the continuous increase in the number of private cars owned by each family, traveling during various holidays has become an indispensable demand of the people, and the fast and convenient characteristics of highways have become their preferred transportation route. If the service area is built with regional characteristics and the products sold are attractive, passengers tend to stay in the service area for a longer time. Third, First, with the introduction of the same price measures in the same city of the expressway post network, the prices of basic commodities have gradually been recognized by consumers, so their consumption habits and concepts have also begun to change. In addition, with the establishment of the special counters of the origin of the expressway post network, the slogan of selling prices not higher than those of local specialty stores has been launched. More and more consumers will choose to purchase local specialties in the service area during the holidays as gifts for relatives and friends; Fourth, with the exploration of open service areas, more service areas will contact local areas. With the increasing congestion and increasingly complex traffic network in the city, some merchants have begun to consider whether it is faster and more convenient to complete commodity transactions in service areas closer to the city.

Ying Yejie said that the domestic sales of hardware products in this city are mainly completed through the two platforms of the Expo and the Hardware City Market. The Expo is held regularly every year, mainly suitable for the promotion of new products, with a high public awareness rate, but a short time; the Hardware City market has large space limitations and cannot perfectly display the corporate image. All hardware companies are in urgent need of display and publicity platforms, and the highway service area has always been an important area for corporate publicity.

It is reported that after accumulating operating experience in the Yongkang service area, the "condensed version" hardware boutique exhibition and trade center will gradually enter each service area of the province's high-speed post network and establish brand chain stores.